In this episode, I want to tell you a story. The story comes from Rob O’Neill’s book, The Operator. O’Neill is the Navy SEAL who pulled the trigger and killed Osama Bin Laden. The story is from his memoir.
The story is not about killing Bin Laden. However, it is one of the best examples of thinking outside the box that I have ever come across and I am going to share that here.
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