The Leadersmith

FROM ZOOM THANKSGIVING TO VIRTUAL BLACK FRIDAY (AND WHAT THAT MEANS FOR BUSINESS) [EPISODE 112]

November 21, 2020

In this episode, we consider how the first truly virtual holiday season will be different from days gone by. As we gather in smaller groups, connect with loved ones on Zoom, and forgo larger crowds on Black Friday, what effect will it have on retailers who depend on holiday sales? How will business be different? How must you adjust?

I discuss the article How A Zoom Thanksgiving Celebration Will Impact Black Friday, written by Blake Morgan in Forbes. You can find it here: https://www.forbes.com/sites/blakemorgan/2020/11/19/how-a-zoom-thanksgiving-celebration-will-impact-black-friday/?sh=3ee1fb841e77

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