BECOME A THOUGHT LEADER [EPISODE 102]

In this episode, I hope to persuade you to become a thought leader and I will explain how you should talk to customers differently as a consequence.

In podcast, I refer to a Forbes article entitled:

Where Does Thought Leadership Marketing Fit In Each Stage Of The TOFU, MOFU And BOFU Models?

(https://www.forbes.com/sites/tmobile/2020/08/06/unlocking-industry-40-understanding-iot-in-the-age-of-5g/#149f2bf97f31)

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